In today’s hyperconnected world, Public Relations (PR) has evolved into a vital tool for businesses seeking to establish and maintain their brand reputation. India, with its dynamic market and diverse industries, is home to some of the most innovative and impactful PR agencies. These agencies not only understand the intricacies of communication but also craft narratives that resonate with target audiences, build trust, and drive business growth. Here’s a look at the top 10 PR agencies in India, as curated by the editorial team of Global Biz Now.
1. Adfactors PR
- Headquarters: Mumbai
- Founded: 1997
- CEO: Nijay N Nair
- Estimated Revenue (2023): ₹800-900 crores
- Notable Clients: State Bank of India, Reliance Industries, Tata Group, Aditya Birla Group
Adfactors PR is synonymous with excellence in the Indian PR landscape. As the largest PR agency in India, it has earned its place through an unparalleled ability to manage complex communications across diverse sectors. From handling the communications for Indian banks during the 2008 financial crisis to orchestrating the disruptive launch of Reliance Jio, Adfactors PR has consistently delivered results that shape industries. Their commitment to transparency and strategic foresight makes them the go-to agency for leading brands seeking to navigate the complexities of today’s market.
2. Edelman India
- Headquarters: New Delhi.
- Managing Director: Rakesh Thukral.
- Global Presence: 6,000 employees.
- Notable Clients: Microsoft, PepsiCo, Samsung, Johnson & Johnson.
Part of the global Edelman network, Edelman India has a formidable reputation for managing some of the most challenging PR scenarios. Their expertise in crisis communication was on full display during the PepsiCo pesticide controversy and the Samsung Galaxy Note 7 recall. Edelman India’s ability to craft compelling narratives and engage with key stakeholders ensures that their clients emerge stronger, even in the face of adversity.
3. MSL GROUP India
- Headquarters: Mumbai
- CEO: Amit Misra
- Parent Company: Publicis Groupe
- Notable Clients: Coca-Cola, P&G, Nestlé, Airbus
MSLGROUP India stands out for its strategic communications and crisis management expertise. Their handling of the Maggi noodles controversy is a case study in effective crisis communication, helping Nestlé India regain consumer trust after a major setback. MSLGROUP India’s approach is rooted in deep market insights and creative storytelling, making them a preferred partner for global giants like Coca-Cola and Airbus.
4. Genesis BCW (Genesis Burson Cohn & Wolfe)
- Headquarters: New Delhi
- CEO: Deepshikha Dharmaraj
- Global Network: WPP Group
- Notable Clients: Uber, Infosys, PepsiCo, Netflix
Genesis BCW is a powerhouse in integrated communications, leveraging its global network to deliver localized solutions. Their work with Uber India during its challenging entry into the market is a testament to their ability to turn around public perception and build a strong brand presence. Genesis BCW’s holistic approach to PR ensures that their clients not only manage but also thrive in the competitive landscape.
5. Perfect Relations
- Headquarters: New Delhi
- CEO: Dilip Cherian
- Founded: 1992
- Notable Clients: Tata Group, Bharti Airtel, Maruti Suzuki, Fortis Healthcare
Perfect Relations has been a pioneer in image management and communication in South Asia. Their strategic approach to PR has helped brands like Bharti Airtel and Maruti Suzuki navigate industry challenges and emerge as leaders. Perfect Relations’ deep understanding of the Indian market, combined with their innovative strategies, has cemented their reputation as one of the most reliable PR agencies in the country.
6.Text100 India (Now Archetype)
- Headquarters: New Delhi
- Global CEO: Helena Maus
- Parent Company: Next 15 Communications
- Notable Clients: IBM, Lenovo, British Airways, Adobe
Rebranded as Archetype, Text100 India has a rich legacy of building strong relationships with emerging businesses. Their work with Lenovo India during the launch of its Yoga series is a prime example of their ability to position brands as market leaders. Archetype’s focus on innovation and digital PR makes them a key player in India’s evolving PR landscape.
7. Weber Shandwick India
- Headquarters: Mumbai
- CEO: Valerie Pinto
- Parent Company: Interpublic Group (IPG)
- Notable Clients: Mastercard, ExxonMobil, Boeing, LinkedIn
Weber Shandwick India is known for its deep engagement and results-driven approach. Whether managing LinkedIn India’s PR or navigating the complexities of Boeing’s expansion in India, Weber Shandwick consistently delivers campaigns that resonate with audiences and build lasting brand equity. Their global reach, combined with local expertise, makes them a top choice for multinational corporations.
8. Ketchum Sampark
- Headquarters: Mumbai
- Managing Director: Rohan Srinivasan
- Parent Company: Omnicom Group
- Notable Clients: Tata Motors, ICICI Bank, Wipro
Ketchum Sampark has earned its reputation as one of India’s leading communications consultancies by consistently delivering impactful results. Their management of Tata Motors’ PR during the Tata Nano launch, amid safety concerns, is a standout example of their crisis management prowess. Ketchum Sampark’s strategic communications help brands navigate regulatory challenges and maintain positive public relations.
9. 7 MILES PER SECOND
- Headquarters: Chennai
- COO: Monika Harirao
- Founded: 2015
- Notable Clients: Tamil Nadu Government, ZEE, Naturals, Vedanta, G Square, Aavin
7 MILES PER SECOND has rapidly ascended to the top ranks of India’s PR industry, thanks to its unmatched expertise in crisis management and PR strategy. This Chennai-based agency is the go-to firm for any brand facing a reputational crisis or looking to build a strong foundation of trust with stakeholders. Their strategic approach and strong connections with both Indian and international media houses have proven to be instrumental in driving business growth for their clients. Whether it’s managing the public image of major corporations or handling sensitive governmental communication, 7 MILES PER SECOND consistently delivers results that exceed expectations.
10. Avian WE
- Headquarters: New Delhi
- Group CEO: Nitin Mantri
- Founded: 2004
- Notable Clients: Facebook, Amazon India, Philips, Siemens
Avian WE is recognized for its deep understanding of the Indian market and its ability to craft narratives that resonate. Their management of Facebook India’s PR during the data privacy debate showcases their skill in handling sensitive issues with finesse. Avian WE’s commitment to innovation and client success has made them a trusted partner for some of the world’s leading brands.
The Indian PR industry is marked by a diverse range of agencies, each bringing its unique strengths to the table. Whether it’s crisis management, brand building, or integrated communications, these top 10 PR agencies have consistently demonstrated their ability to deliver results that not only meet but exceed client expectations. As the business landscape continues to evolve, these agencies are well-equipped to help brands navigate the complexities of communication, build strong reputations, and achieve long-term success.
