Prime Minister Narendra Modi’s achievement of becoming the most followed world leader on X, with over 100 million followers, is a remarkable milestone driven by several key factors outpacing other prominent world leaders, including US President Joe Biden (38.1 million), Dubai’s ruler HH Sheikh Mohammed (11.2 million), and Pope Francis (18.5 million). This dominance extends to the realm of sports and entertainment, with Modi boasting more followers than renowned athletes like Virat Kohli (64.1 million) and Neymar Jr. (63.6 million), as well as global superstars such as Taylor Swift (95.3 million) and Kim Kardashian (75.2 million).
Extensive International Outreach
Modi’s extensive international travel and engagement with world leaders have been pivotal. Since taking office in 2014, he has undertaken 76 foreign trips, visiting 66 countries. This global outreach has strengthened relationships with heads of state and resonated with audiences worldwide, contributing significantly to his digital presence.
Projecting India’s Rising Influence
Under Modi’s leadership, India has gained prominence on the world stage. The country’s economic growth and expanding cultural influence have captivated global audiences. Followers are drawn to Modi’s social media channels to engage with the leader of a dynamic and influential nation, reflecting India’s ascendant global role.
Empathetic and Proactive Leadership
Modi’s hands-on approach to crisis management has also boosted his popularity. His proactive and empathetic leadership during the COVID-19 pandemic and international conflicts has positioned him as a statesman attuned to global needs. This resonates with followers who value decisive action in challenging times.
Strategic Digital Engagement
Modi’s strategic and innovative use of social media has been central to his digital success. Since joining X in 2009, he has consistently used the platform for constructive dialogue, regularly interacting with citizens and maintaining an open, accessible approach. His refusal to block or ban users underscores his commitment to genuine engagement, building a loyal following that transcends national boundaries.
Captivating Content and Influence
Modi’s knack for creating engaging content has further fueled his digital dominance. He shares updates on government initiatives and insights into his personal life, crafting content that captures the attention and interest of his audience. This strategic approach not only builds a loyal following but also enhances his influence, with other world leaders seeking to engage with him to boost their own digital presence.
Conclusion
Prime Minister Narendra Modi’s rise to 100 million followers on X is a testament to his strategic digital engagement, extensive international outreach, and India’s growing global influence under his leadership. By leveraging social media’s power, cultivating strong relationships with world leaders, and projecting empathetic and proactive governance, Modi has captivated audiences at home and abroad, cementing his status as the most followed world leader on the platform.
