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HomeAutomobileThar Roxx: A Bold Standout in the Crowded SUV Market in 2024

Thar Roxx: A Bold Standout in the Crowded SUV Market in 2024

The Mahindra Thar has long held a special place in the hearts of adventure seekers. Its rugged design, off-road capabilities, and iconic status have made it a symbol of freedom and exploration. However, with the launch of the Thar Roxx, Mahindra has taken a bold step into uncharted territory—balancing the ruggedness of a true off-roader with the practicality and comfort demanded by modern families.

Roxx’s Design and Aesthetics

The first thing that catches the eye about the Thar Roxx is its unmistakable design. While it retains the rugged, boxy silhouette that has become synonymous with the Thar brand, it introduces elements of contemporary design that make it equally at home on urban streets. The refreshed grille, C-shaped LED DRLs, and sleek rear door-mounted handles all contribute to a look that is both bold and sophisticated. This is not just a car for the wilderness; it’s a car that makes a statement wherever it goes.

However, the design isn’t without its drawbacks. Some traditionalists might argue that the sleeker elements take away from the raw, utilitarian appeal that the original Thar was known for. This blend of urban sophistication might not resonate with those who cherished the Thar’s rugged simplicity.

Thar Roxx’s Performance

Under the hood, the Thar Roxx offers two potent engine options—a 2.2-litre diesel and a 2.0-litre petrol. Both engines deliver ample power and torque, ensuring that whether you’re navigating city traffic or tackling rough terrains, the Thar Roxx won’t let you down. The six-speed manual transmission enhances the driving experience, giving you the control you need in any situation.

But what truly sets the Thar Roxx apart is its new M_GLYDE platform, which combines the durability of a body-on-frame SUV with refined ride quality. This is a vehicle designed to be as comfortable on a long highway drive as it is on a rocky mountain trail. It’s this duality that makes the Thar Roxx a standout in its segment That said, the focus on comfort does come with a trade-off. While the Thar Roxx does well off-road, some might miss the rough, direct feel of the terrain that older models had. The smoother ride could make the off-road experience feel a bit less exciting for die-hard off-road enthusiasts.

Interior: Comfort Meets Functionality

Step inside the Thar Roxx, and you’ll find an interior that is both luxurious and functional. The panoramic sunroof and fully digital instrument console are just the beginning. With features like ventilated front seats, a 10.25-inch touchscreen infotainment system, and wireless Apple CarPlay and Android connectivity, the Thar Roxx offers all the modern comforts you’d expect in a premium SUV. But Mahindra hasn’t forgotten its roots. The extended wheelbase not only provides more room for passengers but also ensures that the Thar Roxx remains practical. The dedicated rear doors are a welcome addition, making it easier for passengers to get in and out—a nod to the family-friendly focus of this new model.

Verdict: A New Benchmark for Versatile SUVs

In the crowded SUV market, the Thar Roxx stands out as a vehicle that doesn’t compromise. It offers the best of both worlds—rugged off-road capabilities and the comfort and convenience of a family SUV. Mahindra has successfully reimagined the Thar for a new generation, without losing the essence of what made the original so beloved.

However, potential buyers should weigh the slight loss of raw off-road feel and the departure from the traditional Thar aesthetic against the new features and comfort offered by the Thar Roxx. For those who demand a vehicle that can do it all, the Thar Roxx is more than just an option; it’s the answer. Whether you’re planning your next off-road adventure or simply looking for a stylish and spacious family car, the Thar Roxx is a good-to-go choice that delivers on all fronts.

Or if you’re planning to buy a CNG or a EV Vehicle Give it a read to our Hydrogen Vs EV Article!

Venkatesh Prasad
Venkatesh Prasadhttps://globalbiznow.com/
Venkatesh Prasad N. is a Visual Communication graduate with a deep passion for both the automobile industry and AI technology. With a strong design background and a solid grasp of emerging trends, he brings a unique perspective as an author in the Automobile and AI Tech categories at the renowned Global Biz Now. Venkatesh combines technical knowledge with creative storytelling, making complex topics accessible and engaging for readers worldwide.
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